Gunnison, McKay & Hodgson, L.L.P.

Monterey, California

 

What does the term "trademark" include?

The term "trademark" includes any word, name, symbol, or device or any combination thereof adopted and used by a manufacturer or merchant to identify his goods and distinguish them from those manufactured or sold by others.

What is the purpose of trademark protection?

Purpose of trademark protection is to assist the public in identifying a consistent source of goods or services; the source can be anonymous.

What is the term of a trademark?

Federal trademark protection lasts at least as long as the mark is used and any Federal registration is periodically renewed.

 

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