Gunnison, McKay & Hodgson, L.L.P. Monterey, California |
The term "trademark" includes any word, name, symbol, or device or any combination thereof adopted and used by a manufacturer or merchant to identify his goods and distinguish them from those manufactured or sold by others.
Purpose of trademark protection is to assist the public in identifying a consistent source of goods or services; the source can be anonymous.
Federal trademark protection lasts at least as long as the mark is used and any Federal registration is periodically renewed.
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